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Hotel Sector Profitability Indicators. By tourism brands

Hotel Sector Profitability Indicators. By tourism brands 2025 (p)
Value Variation (%)
Average Daily Room Rate (ADR) Revenue per Available Room (RevPAR) Average Daily Room Rate (ADR) Revenue per Available Room (RevPAR)
Total 133.22 96.02 1.7 3.0
Barcelona 176.78 141.06 2.3 1.8
Costa Brava 105.94 71.80 2.3 5.0
Costa Daurada 106.71 78.18 4.0 7.3
Costa Barcelona 98.73 71.80 3.8 5.5
Paisatges Barcelona 114.01 61.00 27.1 48.8
Pirineus 83.41 30.35 2.1 4.8
Terres de Lleida 64.13 34.76 6.6 20.5
Terres de l'Ebre 81.70 41.68 2.8 -5.5
Val d'Aran 129.22 71.50 8.4 8.9
Units: Euros.
Source: Idescat, based on the INE's Survey of occupancy of hotels.
(p) Provisional data.

Last update: January 26, 2026.

Methodological note

Hotel sector profitability indicators are ADR and RevPAR:

  • ADR: Average Daily Rate
  • RevPAR: Revenue per Available Room

In both definitions, income refers to payments received by hoteliers for the provision of accommodation services, excluding other types of services (and VAT) offered by the establishment, such as restaurant services, mini bars, hydro massage pools, gyms, hosting meetings and events, etc.

The following relation exists between both indicators:

RevPAR ≈ADR * Occupancy rate per rooms

An increase (or decrease) in the RevPAR can be caused by an increase (or decrease) in the applied rates (ADR) or by an increase (or decrease) in the occupancy rate. We must take into account that this equality is not precise, since the occupancy rate per room is calculated according to the Hotel Occupancy Survey's (HOS) criteria and doesn't entirely correspond with ADR or RevPAR estimates, due to methodological reasons.

For further information about these statistics, you may check the methodology.