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Rural tourism. Tourism brands

Rural tourism (p). Tourism brands 2021
Travellers (Thousands) Overnight stays (Thousands) Occupancy rate by rooms (%)
Barcelona z Category not applicable z Category not applicable z Category not applicable
Costa Brava 94.7 277.0 26.9
Costa Daurada 22.2 70.1 17.4
Costa Barcelona 33.0 79.3 26.7
Paisatges Barcelona 50.6 133.2 23.0
Pirineus 159.4 434.0 25.6
Terres de Lleida 27.8 68.3 22.7
Terres de l'Ebre .. Confidential data, low reliability or not available .. Confidential data, low reliability or not available .. Confidential data, low reliability or not available
Val d'Aran .. Confidential data, low reliability or not available .. Confidential data, low reliability or not available .. Confidential data, low reliability or not available
Catalonia 398.1 1,098.2 24.3
Source: Idescat, based on the INE's Survey of occupancy of rural tourism accommodation.
- For better statistical reliability, the territorial breakdown by Tourism brands is calculated using special small area estimators.
- This methodology does not guarantee that the total amount is exactly the result for Catalonia as a whole using the traditional estimator. The discrepancies are, in any case, of little significance.
- On the occasion of the creation of El Moianès county, the municipalities of Castellcir, Castellterçol, Granera and Sant Quirze Safaja (which were part of the Costa Barcelona brand), from the first term of 2016 they become part of Paisatges de Barcelona brand.
(z) Category not applicable.
(..) Confidential data, low reliability or not available.

Last update: February 2, 2022. Revised series on September 21, 2022.

Statistics TURUR

Methodological note

Definition of concepts

Occupancy rate by rooms
Ratio, as a percentage, between the average number of rooms occupied a day during the month and the total number of rooms available.
Overnight stay
Each of the nights that a traveller stays in an establishment used for collective accommodation or in a private form of tourist accommodation.
Rural tourism
Form of tourism in accommodation located in the rural environment. They tend to be in contact with agricultural operations and buildings built before 1950 in accordance with the architecture of the zone. They have drinking water, electricity, heating, sanitary services and the appropriate furniture. They are classified into four groups: shared country house, independent country house, masia and masoveria.
Person who moves outside of their usual environment. Travellers are classified by their place of residence, which in the case of residents of Spain is the autonomous community they usually reside in. The term traveller in the occupancy section is used as a synonym of tourist or a person that stays for at least one night in any form of accommodation.

Methodological aspects

The INE's Survey of occupancy of rural tourism accommodation is one of the statistical sources for measuring tourism activity. Its main objective is to understand the behaviour of a series of variables that describe the fundamental characteristics of this type of accommodation in these tourism sectors: travellers, overnight stays and occupancy rate.

The survey is aimed at occupancy of rural tourism accommodation registered in the Tourism General Direction register, the one that can be consulted in the lists of tourism establishments published by the Ministry for Business and Labour.

On the basis of INE data, Idescat expands the results for Catalonia according to the category of the establishments and tourism brands of destination.

Until year 2003, Terres de l'Ebre tourism brand was included in Costa Daurada and Val d'Aran formed part of the Pirineus. At the end 2011, the Catalan Tourism Agency approved the creation of a new tourism brand called Costa Barcelona. This brand includes the territory of the former Costa del Garraf and Costa de Barcelona-Maresme.

In 2015, two changes were made to the tourism brands, approved by the Catalan Tourist Board. The first change is that the counties El Vallès Oriental and El Vallès Occidental, which used to be a part of the Catalunya Central brand, as of 2015 will come under the Costa Barcelona brand. The second change is to the name of the brand: Catalunya Central will now be known as Paisatges de Barcelona.

This means that Catalonia is now divided into nine tourism brands:

  • Barcelona: Barcelonès.
  • Costa Brava: Alt Empordà, Baix Empordà, Gironès, Pla de l'Estany and Selva.
  • Costa Daurada: Alt Camp, Baix Camp, Baix Penedès, Conca de Barberà, Priorat and Tarragonès.
  • Costa Barcelona: Alt Penedès, Baix Llobregat, Garraf, Maresme, Vallès Occidental and Vallès Oriental.
  • Paisatges Barcelona: Anoia, Bages and Osona.
  • Pirineus: Alt Urgell, Alta Ribagorça, Berguedà, Cerdanya, Garrotxa, Pallars Jussà, Pallars Sobirà, Ripollès and Solsonès.
  • Terres de Lleida: Garrigues, Noguera, Pla d'Urgell, Segarra, Segrià and Urgell.
  • Terres de l'Ebre: Baix Ebre, Montsià, Ribera d'Ebre and Terra Alta.
  • Val d'Aran: Aran.

Unavailable information is represented using the symbol ":". When the value is lower than that of the minimum unit to be able to estimate the statistical operation or if it effects statistical confidentiality, the symbol used is "..".