Hotel Sector Profitability Indicators. By tourism brands

Hotel Sector Profitability Indicators. By tourism brands Catalonia. October, 2018 (p)
Value % Year-over-year variation
ADR RevPAR ADR RevPAR
Total 92.70 64.22 -0.4 3.0
Barcelona 134.31 115.65 0.5 6.6
Costa Brava 56.68 33.98 0.3 2.8
Costa Daurada 62.96 41.39 -0.1 5.0
Costa Barcelona 64.26 43.59 -4.6 -6.5
Paisatges Barcelona 80.01 37.04 -0.5 -9.5
Pirineus 66.19 18.57 2.1 4.4
Terres de Lleida 50.53 24.18 -7.0 21.1
Terres de l'Ebre 57.72 20.92 2.5 -7.2
Val d'Aran 51.33 16.09 3.8 -4.7
Units: Euros.
Source: Idescat, based on the INE's Hotel Occupancy Survey.
ADR: Average Daily Rate.
RevPAR: Revenue per Available Room.
(p) Provisional data

Date published: November 23, 2018. Next update: December 21, 2018 Calendari

Methodological note

The main objective of the Hotel Sector Profitability Indicatorsis to draw up two indicators that make decision-making processes easier for this sector.

Two indicators have been defined:

  • ADR: Average Daily Rate
  • RevPAR: Revenue per Available Room

The following relation exists between both indicators:

RevPAR ≈ADR * Occupancy rate per rooms

An increase (or decrease) in the RevPAR can be caused by an increase (or decrease) in the applied rates (ADR) or by an increase (or decrease) in the occupancy rate. We must take into account that this equality is not precise, since the occupancy rate per room is calculated according to the Hotel Occupancy Survey's (HOS) criteria and doesn't entirely correspond with ADR or RevPAR estimates, due to methodological reasons.

The ADR and the RevPAR provide information on the real situation in a specific period of time. This implies that we can calculate the yearly and monthly variation rates, always taking the fluctuations provoked by the changes in different factors (price variation, supply and occupancy) into account.

These two variables, alongside with the occupancy rate per rooms, constitute an important source of information for hotel establishments, as it allows them to evaluate their own pricing policies and revenue management. Therefore, the information has to make comparability between hotels possible.

In both definitions, income refers to payments received by hoteliers for the provision of accommodation services, excluding other types of services (and VAT) offered by the establishment, such as restaurant services, mini bars, hydro massage pools, gyms, hosting meetings and events, etc.

Data collection used for calculating the ADR and RevPAR is done by means of EOH's, which is why the details on areas and sample designs are the same as those in the survey.

Idescat disseminates both indicators monthly, in relation to Catalonia and by categories, thanks to the information provided by the National Statistical Institute (INE). The beginning of the series is January 2008.

Previously, Idescat published the ADR and RevPAR for all 10 tourism brands in Catalonia. The series began in 2010. As of January 2012, Idescat published the ADR and the RevPAR for the nine current tourism brands in Catalonia. At the end of the year 2011, the Catalan Tourist Board accepted the creation of a new tourist brand named Costa Barcelona. This brand includes the territories that used to belong to the Costa del Garraf and Costa de Barcelona-Maresme brands.

In 2015, two changes were made to the tourism brands, approved by the Catalan Tourist Board. The first change is that the counties El Vallès Oriental and El Vallès Occidental, which used to be a part of the Catalunya Central brand, as of 2015 will come under the Costa Barcelona brand. The second change is to the name of the brand: Catalunya Central will now be known as Paisatges de Barcelona.

On the occasion of the creation of El Moianès county, the municipalities of Castellcir, Castellterçol, Granera and Sant Quirze Safaja (which were part of the Costa Barcelona brand), from January 2016 they become part of Paisatges de Barcelona brand.

Thus, Catalonia is divided into 9 tourism brands:

  • Barcelona: Barcelonès
  • Costa Brava: Alt Empordà, Baix Empordà, Gironès, Pla de l'Estany and Selva
  • Costa Daurada: Alt Camp, Baix Camp, Baix Penedès, Conca de Barberà, Priorat and Tarragonès
  • Costa Barcelona: Alt Penedès, Baix Llobregat, Garraf, Maresme, Vallès Occidental and Vallès Oriental
  • Paisatges Barcelona: Anoia, Bages, Moianès and Osona
  • Pirineus: Alt Urgell, Alta Ribagorça, Berguedà, Cerdanya, Garrotxa, Pallars Jussà, Pallars Sobirà, Ripollès and Solsonès
  • Terres de Lleida: Garrigues, Noguera, Pla d'Urgell, Segarra, Segrià and Urgell
  • Terres de l'Ebre: Baix Ebre, Montsià, Ribera d'Ebre and Terra Alta
  • Val d'Aran: Aran

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