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ADR Indicators of Hotel Sector Profitability

The Hotel Sector Profitability Indicators aim to provide information on the revenue collected by hotel companies for the provision of accommodation services.

These indicators allow for assessment of the sector's pricing policies and are used for decision-making purposes. Two indicators are defined:

  • ADR (Average Daily Rate): average billing per occupied room.
  • RevPAR: Revenue per Available Room.

The following ratio exists between the two indicators:

RevPAR ≈ ADR * Occupancy rate per room

Idescat disseminates both indicators on a monthly basis in the area of Catalonia, by tourism category and brand.

Data collection used for calculating the ADR and the RevPAR is done by means of the Hotel Occupancy Survey which is carried out monthly by the INE.